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PMSZ - Piackutatók Magyarországi Szövetsége - display http://pmsz.org/hu/taxonomy/term/549/all hu 14%-kal nőtt a digitális reklámpiac http://pmsz.org/hu/hirek/14-kal-nott-digitalis-reklampiac <div class="field field-type-number-integer field-field-tagihir"> <div class="field-items"> <div class="field-item odd"> 0 </div> </div> </div> <p>A kedvezőtlen gazdas&aacute;gi k&ouml;rnyezet &eacute;s a rekl&aacute;mpiac cs&ouml;kken&eacute;se ellen&eacute;re 14 sz&aacute;zal&eacute;kk nőtt a magyar digit&aacute;lis rekl&aacute;mpiac 2012-ben, nagys&aacute;ga el&eacute;rte a 35,65 milli&aacute;rd forintot. Az online rekl&aacute;mk&ouml;lt&eacute;sen bel&uuml;l tov&aacute;bbra is a display szegmens&nbsp;r&eacute;szesed&eacute;se&nbsp;a legnagyobb,&nbsp;a legnagyobbat&nbsp;viszont&nbsp;az &aacute;r-&ouml;sszehasonl&iacute;t&oacute;k nőttek, az aut&oacute; &eacute;s &aacute;ll&aacute;shirdet&eacute;sek cs&ouml;kkentek a legink&aacute;bb, der&uuml;l ki az <em>IAB</em> sajt&oacute;k&ouml;zlem&eacute;ny&eacute;ből.</p> <p></p><div class="field field-type-filefield field-field-hirek-lead-kep"> <div class="field-items"> <div class="field-item odd"> <img class="imagefield imagefield-field_hirek_lead_kep" width="80" height="80" alt="" src="http://pmsz.org/sites/default/files/hirek/advertising-trends-2012.jpg?1364452436" /> </div> </div> </div> <div class="field field-type-filefield field-field-csatolmany-hirek"> <div class="field-label">Csatolt file-ok:&nbsp;</div> <div class="field-items"> <div class="field-item odd"> <div class="filefield-file"><img class="filefield-icon field-icon-application-pdf" alt="application/pdf icon" src="http://pmsz.org/sites/all/modules/filefield/icons/application-pdf.png" /><a href="http://pmsz.org/sites/default/files/hirek/IAB_HU_Adex_2012.pdf" type="application/pdf; length=666507">IAB_HU_Adex_2012.pdf</a></div> </div> </div> </div> <p><a href="http://pmsz.org/hu/hirek/14-kal-nott-digitalis-reklampiac" target="_blank">tovább</a></p> http://pmsz.org/hu/hirek/14-kal-nott-digitalis-reklampiac#comments digitális reklámpiac display IAB reklámköltés Wed, 27 Mar 2013 19:10:33 +0000 fotitkar 946 at http://pmsz.org