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Capital Investment in market research and analytics stabilises

RW Connect - 2018. February 19., Monday
Capital Investment in market research and analytics stabilises

A maturing market with fewer and larger transactions
By Simon Chadwick, managing partner of Cambiar

Inward investment into the market research and analytics industry rose slightly in 2017 in dollar terms, although this was characterised mainly through fewer, larger transactions. This is the main takeaway from the Cambiar Capital Funding Index in its 7th annual report on capital inflows into the industry.

In total, the Index logged 86 transactions (down from 106 in 2016 and a peak of 152 in 2014) totaling $2.27 billion – a 36% increase on last year. Since we believe that the Index only accounts for about 80% of all transactions (many go unannounced), this would equate to total inward investment into the industry of $2.84 billion.

Capital Investment in market research and analytics stabilises

Source: Cambiar Capital Funding Index 2017

What is happening?
Two data points go a long way to explain what is going on here: (1) the average transaction size rose 69% from $15.7 million to $26.4 million; and (2) just four transactions accounted for 51% of the total amount invested. Both point to the fact that this is a sector that is now primarily about reaping the benefits from, or doubling down on, those past investments that really worked, not investing in new ventures.

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If you’re an ESOMAR member you can read the full article in MyESOMAR in the digital copy of Research World. If you are not a member of ESOMAR you can join and receive a free copy of Research World 6 times a year or alternatively you can sign up for a subscription of the magazine in our publications store.

Continue reading Capital Investment in market research and analytics stabilises at RW Connect.

Live large – carry Little

RW Connect - 2018. February 19., Monday
Live large – carry Little

Switch on growth and the future of consumption
By J. Walker Smith, chief knowledge officer, Brand & Marketing at Kantar Consulting

Live large – Carry little means a future in which, increasingly, ownership is disconnected from consumption. Consumers no longer take it for granted that ownership is part and parcel of consumption. Consumers want to continue to live large with big ambitions and aspirations, but they want to carry little while doing so.

This shift in mindset is not just a phenomenon of developed economies. Obviously, developing markets and the emerging middle-class are still in an accumulation phase of development. But consumers in these markets are going through this phase in a global context that is entirely different from the past. Expectations have changed in emerging and developed markets alike. In the Kantar Consulting Global MONITOR, nine in ten consumers worldwide put a higher priority on experiences than on material possessions. Things like convenience, control, time-efficiency, stress free, healthy and purpose-driven all figure into the new value equation.

Capacity
The marketplace is in the midst of an historic pivot. The hallmark of the past was a shared presumption of no limits. Limitless accumulation was both the end-point and the engine. No limits meant there was no need for economising or holding back. It was assumed that ingenuity and technology would unfailingly create greater abundance. This assumption was proven right time and again as economies of scale and demand propelled discovery and invention. But now, capacity is closing in. Economic, resource and cognitive limits are rechanneling the marketplace from a past of unlimited consumption to a future of mindful consumption.

Brand strategies that put product over purpose are more and more handicapped by capacity constraints. Returns on this kind of R&D have been in steady decline for decades. A team of Stanford researchers looked at all categories in the U.S. economy since 1930 and found that on average, research productivity has declined 10% per year. It takes more investment than ever to generate one good idea. Merely to stay even, R&D investment must now double every 13 years.

[…]

If you’re an ESOMAR member you can read the full article in MyESOMAR in the digital copy of Research World. If you are not a member of ESOMAR you can join and receive a free copy of Research World 6 times a year or alternatively you can sign up for a subscription of the magazine in our publications store.

Continue reading Live large – carry Little at RW Connect.

A world in turmoil

RW Connect - 2018. February 19., Monday
A world in turmoil

By Robert Heeg

Daniel Franklin, The Economist’s executive editor confirms he operates in a very fast moving world, the impact of which is accelerated further through social media. “That’s not only true because of elections and Donald Trump, but also because of social trends that spread very fast, such as Harvey Weinstein and the sexual harassment wave.”

Franklin thinks the world is still in a period of absorbing the shock of the great recession, nearly ten years ago. That, as well as the pace of technological change and a sense of instability, leads him to believe there is a challenge but also a necessity of trying to peer ahead.
Crystal ball
Between 1986 and 1992 he covered the great European upheavals for The Economist, including the collapse of communism. Despite the many present disruptions, he feels the current climate is not as extreme as that period. “Back then we saw the end of a 70 year experiment in communism in Europe and an end to the Soviet empire, which had an impact around the world and in the super-power relationship. Country after country experienced liberation and transformation.” Nevertheless, he does not want to diminish the elements that are converging at the moment, in a technological, political and economic sense. “It is definitely a time of disruption.”

In 2012 Franklin published Megachange: The World in 2050. He is also the editor of The Economist’s annual publication, The World In, which focuses on the year ahead. Gazing into a crystal ball is not becoming easier. “Of course it’s always risky and you can never be sure when you’re right.” Ironically he observes that the long-term broader prediction is in some sense easier than the very precise, one-year ahead horizon of The World In. The underlying, deeper trends are more certain to be playing out over the decade ahead, even if one doesn’t know the details. “In the shorter term forecast we’re always going to get a lot wrong but that doesn’t mean that we shouldn’t stick your necks out and have our best guess. I find it a fascinating exercise to take that snapshot each year on how the following year looks from that vantage point.”
Hindering accurate predictions are the so-called black swans; unexpected but influential occurrences that, throughout history, play their part in world politics. In recent years, such unforeseen events as the Brexit vote and the election of Donald Trump certainly made Franklin’s work more interesting. “Black swans are always difficult and by definition you don’t see them coming. We only know they’re there, somewhere. The trick is to open one’s mind to the possibilities of what lies ahead.”

[…]

If you’re an ESOMAR member you can read the full article in MyESOMAR in the digital copy of Research World. If you are not a member of ESOMAR you can join and receive a free copy of Research World 6 times a year or alternatively you can sign up for a subscription of the magazine in our publications store.

Continue reading A world in turmoil at RW Connect.

ESOMAR Foundation Inaugurates Davao Fire Victims Fund with a €10,000 Donation

RW Connect - 2018. February 16., Friday
ESOMAR Foundation Inaugurates Davao Fire Victims Fund with a €10,000 Donation

Research Now SSI Establishes Tax-Deductible Fund To Benefit Families of Davao Fire Victims which the ESOMAR Foundation Inaugurates With €10,000 Donation

Dallas, Texas, (February 15, 2018) – Research Now SSI, the global leader in digital market research data and marketing services, announces that it has established a tax-deductible fund to collect donations for the families of its 37 employees who perished in the Dec. 23, 2017 NCCC Mall fire in Davao, Philippines, where the company had a call center. The company is pleased also to announce that the ESOMAR Foundation has made the first donation to the fund for €10,000.

The ESOMAR Foundation – affiliated with ESOMAR, the global insights community founded 70 years ago to promote the value of market, opinion, and social research and data analytics — has among its stated goals the mission to “help families that face economic hardships as a result of their family member having worked in the field of market, social, and opinion research.”

Gary S. Laben, CEO of Research Now SSI, states, “The concern, strong sense of community and enormous generosity of ESOMAR offers great comfort in what has been a devastating time for the families of those who died and for Research Now SSI. I want to acknowledge the foundation’s having proactively reached out to us in a heartfelt gesture of professional solidarity to see how they could help alleviate suffering in the aftermath of this terrible event.”

John Kearon, President of the ESOMAR Foundation, says, “Together with ESOMAR President Niels Schillewaert and our entire ESOMAR team, we offer our deep condolences to the families affected by this tragedy, as well as to all of Research Now SSI around the world. Each and every member of our organization was eager to show our sympathies and support in a way that would directly benefit the families of those who perished.”

Research Now SSI previously launched a fundraising effort on Go Fund Me, which raised over $119,000 which is being distributed among the Davao families. Research Now SSI established the latest, tax-deductible fund on the Allegro platform, which allows for U.S. tax-deductible 501(c)3 status and issues an annual statement. Laben notes, “We created this fund for our investors, the industry at large, and organizations such as the ESOMAR Foundation in response to their concern for the families and offers of help.” Donations can be made by going to Allegro’s website, https://allegrosolutions.org/ and entering the code Phil-RNSSI-Davao.001.

About Research Now SSI
Research Now SSI is the global leader in digital market research data for better insights and business decisions. The company provides world-class research data solutions that enable better results for more than 4,000 market research, consulting, media, healthcare, and corporate clients, and is recognized as the quality, scale, and customer satisfaction leader in the market research industry. For more information, please go to www.researchnow.com and www.surveysampling.com.

About ESOMAR Foundation
The ESOMAR Foundation is the charity arm of ESOMAR, the global industry association of Market, Social and Opinion research. The ESOMAR Foundation has been set up to explore how to use the knowledge, skills, creativity, interest and resources of researchers to help charities improve people’s lives around the world through greater human understanding. ESOMAR Foundation believes that a fair, just and peaceful society is deserved by all and recognises the immense promise that the research community offers to those striving to achieve these goals on a global level. We bring volunteers and resources together to execute projects and provide financial support to help and support charities and NGO’s to achieve their aims.
www.esomarfoundation.org

Continue reading ESOMAR Foundation Inaugurates Davao Fire Victims Fund with a €10,000 Donation at RW Connect.

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